NOKIA MOBILES: Buy Marvel Comic Books

Monday, 23 July 2012

Buy Marvel Comic Books

NEW YORK (CNNMoney.com) — The Walt Disney Co. announced Monday that it has agreed to purchase comic book and action hero company Marvel Entertainment for about $4 billion. The deal pairs a comic book publisher that just recently began to produce its own movies with one of the largest international media companies in the world. “This is perfect from a strategic perspective,” Disney Chief Executive Robert Iger told CNNMoney.com. “This treasure trove of over 5,000 characters offers Disney the ability to do what we do best.” On a conference call with investors, Iger said the deal will allow Disney to sell Marvel’s vast array of characters and properties across different media platforms and in many more markets. For instance, Iger said that Disney’s Pixar animation unit was excited about the opportunities that a Marvel acquisition could yield.